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Wisconsin School of Business


The Wisconsin School of Business undergraduate program is referred to as the Wisconsin BBA (Bachelor of Business Administration). The Wisconsin School of Business is frequently rated among the top business schools nationally. The School's undergraduate and graduate programs were reaccredited in 2011 by the Association to Advance Collegiate Schools of Business (AACSB), the standard-setting organization for collegiate business education.

History and Philosophy

In 1900, UW–Madison established one of the first six commerce programs in the country, beginning as a department in the College of Letters and Science, and receiving separate school status by a 1944 act of the Wisconsin Legislature. The Wisconsin School of Business was a founding member of the Association to Advance Collegiate Schools of Business (AACSB); Beta Gamma Sigma, a national professional business honor society; and the Consortium for Graduate Study in Management, a national equal opportunities program.

The school is dedicated to providing a professional business education. The rigorous degree programs aim to foster development of analytical, communication, leadership, problem-solving, and decision-making skills. Generally, it combines a strong liberal arts and business foundation with exposure to a variety of advanced analytical methods, social and technological system perspectives, and varied classroom experiences.

The Learning Environment

After undergraduate students complete their freshman year in the College of Letters and Science and are admitted to the Wisconsin School of Business, they may select from ten different majors and several specializations while working toward the Bachelor of Business Administration (BBA) degree. A small percentage of each class is admitted directly from high school through the Wisconsin BBA Direct Admit Program.

Classes are taught in a variety of ways, including cases, lectures, seminars, group-study projects, simulations, or hands-on experiences. A variety of international study and internship opportunities are available to undergraduate business students.

The school is located in Grainger Hall. To support classroom work and research, the school has several instructional computer labs, its own research computer, a minicomputer network, and access to a number of business databases. The specialized Business Library serves both undergraduate and graduate students. Enrollment has been capped in the undergraduate program to ensure quality in the face of heavy demand for business school degrees.


Accounting and Information Systems: Professors Covaleski, Johnstone, Matsumura, Mayhew, Nair, Warfield, Wild; Associate Professor Laplante; Assistant Professors Alee, Barr, Gaertner, Griffith, Lynch, Steele, Thomas

Actuarial Science, Risk Management & Insurance: Professors Frees, Rosenberg, Schmit; Associate Professor Leverty; Assistant Professors Mukherjee, Shi, Sydnor

Finance, Investment & Banking: Professors Brown, Corbae, Johannes, Krainer, Mello, Ready, Wright; Associate Professors Eraker, Fedenia, Odders-White, Seward; Assistant Professors Chang, Gofman, Levine, Robatto, Wu

Management & Human Resources: Professors Aldag, Coff, Dunham, Gerhart, Trevor; Associate Professors Eckhardt, Hunter, Posen, Stajkovic, Terlaak, Triana; Assistant Professors Navis, Sarada, Shin 

Marketing: Professors Arora, Heide, Moreau, O'Guinn, Thompson; Associate Professors Lim, Liu, Peck; Assistant Professors Chung, Epp, Hoban, Mallucci, Polman, Tanner, Weiss; Emeritus Professor Nevin

Operations & Information Management: Professors Hausch, Morris, Wemmerlov; Associate Professors DeCroix, Finster, Kim, Lazimy; Assistant Professors Batt, Tong

Real Estate & Urban Land Economics: Professors Malpezzi, Riddiough, Yavas; Associate Professor Quintin; Assistant Professor Luque, Moussa Diop

For a full list of Wisconsin School of Business faculty and staff, visit the school's directory.