2001-2003 University of Wisconsin-Madison Undergraduate Catalog Wisconsin-Madison Undergraduate Catalog

School of Human Ecology

Family and Consumer Communications

Family and Consumer Journalism Major
Requirements for the Major
Courses: Family and Consumer Communications

Professor Pingree (chair); Associate Professor Bush Hitchon

The Family and Consumer Communications Program Area prepares professional communicators of family, consumer, and health information in this country and abroad--newspaper and magazine writers and editors, broadcasters and script writers, public relations representatives, information specialists, film and slide program producers, communication researchers, and family and consumer communication teachers and administrators. It is a joint program with the Department of Life Sciences Communication.

Family and Consumer Journalism Major

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A 2.75 grade-point average is required for admission to the major in family and consumer Journalism.

The undergraduate major in family and consumer Journalism meets the general requirements set by the school and calls for professional requirements in basic journalism, specialized family and consumer journalism courses, and at least two other emphases in human ecology.

Option A--Writing and Editing prepares students with strong emphases in writing skills as well as human ecology issues, so that they can create messages that communicate clearly and effectively in a variety of settings (newspapers, magazines, but also contemporary technologies such as the internet and computers).

Option B--Advertising and Public Relations prepares students for developing strategic advertising or public relations campaigns with a focus on human ecology content. Students take courses that help them understand the audiences of campaigns, the effects of technology, and strategies for reaching those audiences effectively.

Option C--Radio and Television prepares students for reaching vast audiences through electronic media. Audio and visual interpretation of information related to human ecology requires basic communication skills and an understanding of broadcast and telecast procedures.

Option D--Health and Science Journalism prepares science-oriented students for work with magazines, organizations, government agencies, textbook publishers, and industries that have a scientific or health story to tell to families and consumers. It is a growing field that requires an introduction to many areas of biological science as well as basic preparation in communications.

Requirements for the Family and Consumer Journalism Major

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General education requirements must be met by all students whose first college matriculation date is May 20, 1996, or thereafter.

General Studies, 50-51 credits
Humanities, 9 credits

Literature, 3 cr
Humanities, 6 cr

Social Studies, 12-13 credits

Econ 101, 3 cr
Psych 202, 3 cr
Sociology, 100 level, 3 cr
Social Studies elective, 3 cr

Physical, Biological, and NaturalSciences, 12 credits

Physical Science, 3-5 cr
Biological Science, 3 cr
Other course designated P, B, N, X or Y in Timetable, 2-6 cr

Additional science electives (to include general chemistry for Health and Science Journalism Option), 8-9 cr

Ethnic Studies Course, 3 credits
Major Requirements, 32-34 credits
Family and Consumer Journalism, 9 credits
130 Family and Consumer News Writing (orL Sc Com 111 Science and Technology News Writing), 3 cr
330 Family and Consumer Feature Writing, 3 cr, orL Sc Com 320 Feature Writing, 3 cr
515 Public Information Campaigns and Programs, 3 cr

Basic Journalism, 8-10 credits

For all options except radio-television:
L Sc Com/Journ 204 Reporting, 3 cr, or
Fam Com 430 Consumer Investigative Reporting, 3 cr
L Sc Com 530 Print and Electronic Media Design,3 cr, or

Journ 411 Multimedia Graphics and Community, 3 cr
L Sc Com 505 Publications Editing, 3 cr, or
Journ 230 Newspaper Editing, 4 cr

For Radio-Television Option:

L Sc Com 360 Information Radio, 3 cr
L Sc Com 615 Introduction to Nontheatrical Film, 3 cr
Com Arts 355 Introduction to Video Production, 3 cr

Human Ecology, 21 credits

Courses divided between two school majors (other than journalism); or chosen from all school majors; and/or foods, nutritional sciences majors. Internship and Independent Study do not count except with prior written approval.

Professional Option, 23-25 credits

Courses in business, journalism, and related areas. It is expected that one or more courses be taken from the School of Journalism and Mass Communication. No more than 6 credits of internship may be included to satisfy this requirement. For the health and science journalism option, choose 9 credits of science.

Electives, 21-26 credits, to meet minimum of 124 credits

Highly recommended courses for all options are: (1) Mass Communications for the Consumer, or Agricultural Advertising; (2) one consumer science course; (3) internship (1-6 credits) related to the chosen option; (4) business courses in ethics, accounting principles, business law, marketing, and management.

Courses: Family and Consumer Communications

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100 Introduction to Communication: Inquiry and Exposition. (Crosslisted with L Sc Com) I, II; 3 cr(a-E). Fundamentals of effective written and spoken communication. Develops skills in gathering and evaluating information, writing research papers and other documents, and preparing and delivering oral presentations. P: Open to Fr only. Stdts may receive degree cr for only one Com A crse.

130 Family and Consumer Newswriting. (Crosslisted with L Sc Com) I, II; 3 cr (b). News of interest to consumers; radio and television writing. P: So st or cons inst. Stdts cannot receive cr for both Ag Journ 111 & Ag Journ/Fam Com 130. Not open to Srs.

299 Independent Study. I, II; 1-3 cr (I). P: Cons inst.

330 Family and Consumer Feature Writing. (Crosslisted with L Sc Com) II; 3 cr. Writing features, process and experience articles on consumer information. P: Ag Journ, Fam Com 130 or cons inst.

340 Contemporary Communication Technologies and Their Social Effects. (Crosslisted with L Sc Com) II; 3 cr (E). Explores the growth of the information industry. Looks at the characteristics and spread of new communication technologies. Evaluates their social, economic and political effects. Attention is given to rural-urban differences. P: Open to Fr.

350 Daytime Serials: Family and Social Roles. (Cross-listed with Women St) SS; 3 cr (b-S-I). Analysis of the themes and characters that populate television's daytime serials and investigation of what impact these portrayals have on women's and men's roles in the family and in the work place. The course will compare and contrast prime-time programs with daytime serials for these themes. P: So st.

360 Information Radio. (Crosslisted with L Sc Com) I, II; 3 cr (b). Radio continuity writing, script editing, information gathering and preparation, program planning and editing, and voicing techniques; emphasis on public information and educational programming. P: Ag Journ 100 or 111 or 130 or 212 or cons inst.

376 Mass Media and the Family. (Crosslisted with HDFS, L Sc Com) I or II; 3 cr (S-I). How mass media portray families and family life; how families regard and use mass media; how mass media use affects family members' development, interactions, and beliefs about family life. P: Child & Fam St 366 or equiv.

430 Consumer Investigative Reporting. (Crosslisted with L Sc Com, Cnsr Sci) I; 3 cr (b-S-D). Reporting consumer news and features with emphasis on in-depth coverage. P: Ag Journ 111 or Fam Com 130 or cons inst.

501 Special Topics. 1-3 cr. P: Prerequisites vary by topic.

505 Publications Editing. (Crosslisted with L Sc Com) I, II; 3 cr (D). Principles and techniques for effective editing and production of specialized information publications and documents. P: Jr st & Ag Journ 111 or equiv or cons inst.

515 Public Information Campaigns and Programs. (Crosslisted with L Sc Com, Journ) I, II; 3 cr (I). Design, production and evaluation of communication programs aimed at informing and educating publics about agricultural, environment, science, health and human ecology issues. P: Ag Journ 111or 130 & cons inst.

530 Print and Electronic Media Design. (Crosslisted with L Sc Com) I, II; 3 cr. Principles and techniques of effective layout with desktop publishing software for specialized print and electronic publications. P: Cons inst.

601 Internship. I, II; 1-6 cr. P: Cons of supervising inst, advisor and internship program coordinator.

616 Mass Media and Youth. (Crosslisted with Journ, L Sc Com, Com Arts) I or II; 3 cr (S-D). Children's and adolescents' use of mass media and mass media effects on them. Particular attention is given to changes in comprehension and other cognitive activities that give insights into media use and effects. P: Journ 265 or Com Arts 457 or cons inst.

617 Health Communication in the Information Age. (Crosslisted with Journ, L Sc Com, Com Arts) I or II; 3 cr (S-A). This course will examine the role of communication in health, how the revolution in information technology has affected health communication, and the assumptions about health information and communication that drive current efforts to use technologies. P: Journ 265 or equiv.

699 Independent Study. I, II; 1-6 cr. P: Cons inst.