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Wisconsin School of Business

Specializations, Certificates, and Other Programs

Supply Chain Management Specialization
Health Care Management Specialization
Certificate in French Studies for Business Students
Certificate in German Studies for Business Students
Certificate in Spanish Studies for Business Students
Certificate in Business for Non-business Students
Certificate in Entrepreneurship for Non-business Students
ROTC Programs
Additional Major in Letters & Science
Study Abroad

Students who choose to complete one of the following combined programs or specializations must do so in addition to at least one other major.

Supply Chain Management Specialization

The field of supply chain management (SCM) has become a key area of competitive advantage for businesses around the world. SCM integrates business functions concerned with the movement of goods, services and information along the value chain with the goal of creating value for the end customer. SCM is a cross-functional discipline involving many components of business including product development, marketing, demand/supply planning, sourcing, production, inventory, logistics, customer service, and the relationships between businesses and their channels of distribution. In today's complex business environment, there is a need to coordinate these supply chain functions not only within the firm, but with business partners and customers. As a result, SCM is a critical, strategic component of business, and students with SCM education and expertise are in high demand in the marketplace.

The supply chain management specialization is open to all business majors and is administered by the Grainger Center for Supply Chain Management at the Wisconsin School of Business.  In addition to the BBA requirements, students complete a 21-credit curriculum required for the specialization. Students will also have the opportunity to interact with business leaders, participate in social activities, and have access to scholarship opportunities from the Grainger Center. To declare a specialization in supply chain management, students must complete and submit the brief online application. All applications will include a meeting with the Grainger Center program director at 3455 Grainger Hall.

Required Courses

Marketing 421 Fundamentals of Supply Chain Management, 3 cr
Marketing 422 Logistics Management, 3 cr
Marketing 423 Procurement and Supply Management, 3 cr
Marketing 425 Marketing Channels, 3 cr
Marketing 427 Enterprise Systems and Supply Chain Management, 3 cr
OTM 654 Production Planning and Control, 3 cr

Electives (choose one)

Marketing 310 Market Research, 3 cr
Marketing 640 Retail Management, 3 cr
OTM 410 Operations Research, 3 cr

Health Care Management Specialization

The health care system is undergoing rapid change. Increasing emphasis on managed care; a growing concern for cost effectiveness; governmental priorities; and increasing concern for the elderly, mentally ill, and developmentally disabled all point to the greater need for individuals with skills in the business-management area, both to serve established needs and as a part of the reorganization of many health care delivery systems. This specialization will permit the student to explore the nature of the health care system.

Students are required to complete three courses from the following:

Econ 548 The Economics of Health Care, 3-4 cr
Gen&WS 103 Women and Their Bodies in Health and Disease, 3 cr
Hist Med 212 The Physician in History, 3 cr
Hist Med 218 History of 20th Century American Medicine, 3 cr
Hist Med 504 Society and Health Care in American History, 3 cr Hist Med 505 Justice and Health Care, 3 cr
Hist Med 507 Health Disease and Healing I, 3-4 cr
Hist Med 508 Health Disease and Healing II, 3-4 cr
Hist Med 509 The Development of Public Health in America, 3 cr
Hist Med 531 Women and Health in American History, 3 cr
Hist Med 553 International Health and Global Society, 3 cr
Nurs 105 Health Care Systems: Interdisciplinary Approach, 2 cr
Philos 558 Ethical Problems Raised by Biomedical Technology, 3 cr
Poli Sci 440 Health Policy and Health Politics, 3-4 cr
Pop Hlth 471 Introduction to Environmental Health, 3 cr
Soc 525 Sociology of Mental Health and Mental Disorders, 3 cr
Soc 531 Sociology of Medicine, 3 cr
Soc 532 Health Care for Individuals, Family, and Society, 3 cr
Soc 533 Public Health: Rural and Urban Communities, 3 cr
Soc 635 Cross-National Health Services Systems and Public Policy, 3 cr
Soc Work 205 Introduction to the Field of Social Work, 4 cr
Other courses: Other health courses may be available on campus. Approval from health care advisor is necessary.

Certificate in French Studies for Business Students

Note: In the near future this certificate will be replaced by the new Certificate in French for the Professions.

  • This is a unique opportunity for students in the Wisconsin School of Business to earn the Certificate in French Studies.
  • Earning the certificate enhances students' education and qualifications.
  • The certificate will attest to a student's knowledge of the French language, familiarity with the French or French-speaking/Francophone cultural/pllitical/economic situation, and ability to analyze the role of cultural differences in the Francophone global professional environment.

Prerequisites: Students must have completed French 228 or 311 or have consent of the department. For more information, please contact Sue Grass, undergraduate coordinator.

Requirements: 16 credits of advanced (300 or above) course work, including:

  1. French 313, 3 credits (crosslisted with International Business)
  2. French 314 or 315, 3 credits (crosslisted with International Business)
  3. French 348, 3 credits
  4. Electives (typically 4-7 credits) in French courses in civilization/culture/language or literature at the 300-500 level (including French 301 and French 302 which can be taken more than once for 1 credit)

Two of the above courses must be completed on the UW-Madison campus. Students must maintain 3.0 GPA in all required courses for the certificate.

Students interested in completing this certificte must meet as early as possible, preferably during their first semester as freshmen, with a faculty advisor in the Department of French and Italian, to discuss their individual programs.

Please note:

IB/French 313-315-315:

  • are designated appropriate for earning retro-credits in the French department. Students are responsible for initiating the request for retro-credits with the faculty advisor.
  • count in both the pre-business GPA and the Bus/Econ GPA. Students must register through IB for credit in pre-business and Bus/Econ and through French for French credit.
  • must be completed on the UW-Madison campus.
  • count toward the area studies requirement of the IB major (European track).
  • do not satisfy the core 12-credit "IB course work" requirement. The IB major has four requirements:core IB (12 credits); foreign language (22 credits); area studies (9 credits); and a semester study abroad. The core IB requirement centers on functional business courses (accounting, finance, marketing, management, and real estate) with a general international emphasis on international or regional economics courses.

All courses for the certificate are conducted in French.

Candidates for the certificate are strongly encouraged, though not required, to participate in the Business Internship Program the French department offers jointly with the School of Business; please contact Carol Witzeling, assistant director, Center for Interdisciplinary French Studies, or seek an equivalent internship experience in France or another French-speaking/Francophone country.

Candidates for the certificate are also strongly encouraged to participate in the ESCP-EAP exchange program through the business cchool (International Programs, School of Business, University of Wisconsin-Madison, 2266 Grainger Hall), or another study abroad program through the university.

For more information, contact Sue Grass, undergraduate coordinator.

Certificate in German Studies for Business Students

Contact the German department for information on this option.

Certificate in Spanish Studies for Business Students

Admission to the School of Business is required before declaring this certificate.

  1. Students must complete the following Spanish coures for a total of 15 credits:
    Spanish 329 Spanish for Business*
    Spanish 359 Spanish Business Area Studies*
    Spanish 361 or Spanish 363
    Any additional course work at the 300-400 level to bring total credits to 15
    *Spanish 329 and 359 are offered alternating spring semesters. Students should plan accordingly.
    Please note that at least 6 of these credits must be taken while physically on the UW-Madison campus.
  2. Students must maintain a 3.0 GPA in all required courses.
  3. Although not required, candidates for this certficate are strongly encouraged to participate in the Business Internship Program offered by the School of Business or to seek an equivalent internship experience in Spain or another Spanish-speaking country. It is recommended that students participate in the university's Year-Abroad Study Program.
  4. Please contact the Spanish department for additional infomation or advising.

Certificate in Business for Non-business Students

The Certificate in Business program provides non-business students the opportunity to earn a concentration in a clearly defined academic program in business. To earn the certificate, students must complete 18 credits in business which includes four core courses and two electives. Admission to the program requires junior standing, a minimum 2.75 grade point average, and completion of an application. Due to enrollment limits, the 2.75 GPA does not guarantee admission. Applications must be filed by the end of the fourth week of classes. For more specific program information see this website.

Certificate in Entrepreneurship for Non-business Students

The Undergraduate Certificate in Entrepreneurship offers opportunities for non-business undergraduates interested in starting a new venture, working for young new ventures soon or later in life, and tackling new ventures inside existing organizations. Knowledge and skills emphasize imagining new opportunities, taking steps to create a new organization, finding funding for new ventures, and managing growth or exit events, along with critical analysis of the role of entrepreneurship in society. The certificate is managed by the Management and Human Resources department. Visit their website for more information.

ROTC Programs

A student may combine a business degree with a reserve officers training program. All credits taken in ROTC programs will count toward the BBA degree. Course listings appear in the Military Training Programs section of this catalog.

Additional Major in Letters & Science

With approval from both the business academic dean's office and the appropriate L&S academic department, business students may complete one L&S major in addition to a business major. Interested students should visit this website.

Study Abroad

The Wisconsin School of Business offers study abroad programs in Asia, Europe and Latin America. Students from all majors are eligible to participate. For more information on study abroad, refer to Wisconsin School of Business International Programs.