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Wisconsin School of Business

Marketing

Courses

In the high-level economy of the United States and many other countries, marketing has become a critical and comprehensive business function. The concept of marketing is becoming increasingly broad and important. Students may pursue career opportunities in advertising, product/brand management, consulting, marketing research, retailing, sales management, business-to-business marketing, and supply chain management.

Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The manager must be able to translate knowledge of consumer behavior into marketing strategy. The marketing program is broad enough to permit a major to develop knowledge in these several areas, but flexible enough so that students may focus on special interest areas.

All marketing majors must take Marketing 300 since it is a business core course and a prerequisite to all of the other undergraduate marketing courses. The marketing major consists of three required marketing courses plus three additional elective marketing courses in addition to Marketing 300. These required and elective marketing courses can be taken in any order, except that Marketing 460, Marketing Strategy, should only be taken after completing a minimum of two marketing courses beyond Marketing 300.

Required Courses

Marketing 300 Marketing Management, 3 cr
Marketing 305 Consumer Behavior, 3 cr
Marketing 310 Marketing Research, 3 cr
Marketing 460 Marketing Strategy, 3 cr

Select Three Additional Courses from Recommended Electives:

Marketing 335 Brand Management and Strategy, 3 cr

Marketing 365 Contemporary Topics, Marketing in the Digital Age, 3 cr
Marketing 399 Reading and Research, credits arranged
Marketing 415 Marketing Communications, 3 cr
Marketing 420 Global Marketing, 3 cr
Marketing 421 Fundamentals—Supply Chain Management, 3 cr
Marketing 422 Logistics Management, 3 cr
Marketing 423 Procurement and Supply Chain Management, 3 cr
Marketing 425 Marketing Channels, 3 cr

Marketing 427 Enterprise Systems and Supply Chain Management, 3 cr
Marketing 440 Emerging Issues in New Product Development, 3 cr

Marketing 635 Sales Management, 3 cr
Marketing 640 Retail Management, 3 cr

 

Potential Marketing Career and Course Work Tracks

These tracks are provided to guide elective choices. They are not official major tracks or emphasis areas.

Product/Brand Management

Recommended Electives

Marketing 335 Brand Management and Strategy, 3 cr
Marketing 415 Marketing Communications, 3 cr
Marketing 420 Global Marketing, 3 cr
Marketing 425 Marketing Channels, 3 cr
Marketing 440 Emerging Issues in New Product Development, 3 cr
Marketing 635 Sales Management, 3 cr

Retailing and Wholesaling

Recommended Electives

Marketing 335 Brand Management and Strategy, 3 cr
Marketing 415 Marketing Communications, 3 cr
Marketing 421 Fundamentals - Supply Chain Management, 3 cr
Marketing 423 Procurement and Supply Management, 3 cr
Marketing 425 Marketing Channels, 3 cr
Marketing 640 Retail Management, 3 cr

Sales Management; Business-to-Business Marketing; Supply Chain Management

Recommended Electives

Marketing 415 Marketing Communications, 3 cr
Marketing 421 Fundamentals - Supply Chain Management, 3 cr
Marketing 422 Logistics Management, 3 cr
Marketing 423 Procurement and Supply Chain Management, 3 cr
Marketing 425 Marketing Channels, 3 cr
Marketing 635 Sales Management, 3 cr